Download our marketing calendar for important dates and marketing opportunities in China

As of 2020, China is now the world's second-largest e-tailing market, with online shopping revenue expected to exceed 10.8 trillion yuan (£12.4 trillion) by the end of the year. With no signs of this spendthrift nation slowing down, it's no wonder Western brands are keen to break into the Chinese market. Download our handy Chinese marketing calendar to ensure you never miss a marketing opportunity again.

  • Complete guide to all major shopping dates for Chinese consumers
  • Discover the key consumer behaviours and opportunities for marketers
  • Learn the key terms you should be using in your campaigns