Download our calendar of important dates and marketing opportunities throughout the year

China's retail sales are growing rapidly year on year, with 2016's total sales for consumer goods hitting a record high of 33.23 trillion yuan (£39 trillion). With no signs of this spendthrift nation slowing down, it's no wonder Western brands are keen to break into the Chinese market. Download our handy Chinese marketing calendar to ensure you never miss a marketing opportunity again.

  • Complete guide to all major shopping dates for Chinese consumers
  • Discover the key consumer behaviours and opportunities for marketers
  • Learn the key terms you should be using in your campaigns