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Building your brand on Amazon

Croud x Amazon Advertising webinar
28 January 2021
Online

About the event

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The global pandemic has undoubtedly accelerated the shift to ecommerce, with online sales accounting for 33% and 18% of total retail sales in the UK and US respectively as of Q2 2020. And with over 300 million active customers in more than 180 countries, Amazon represents a key platform for brands big and small looking to tap into the ecommerce opportunity.

With the shift to digital showing no signs of slowing down, it's never been more important to ensure your ecommerce strategy is designed for success. In this webinar, alongside Amazon, we'll outline key insights into the Amazon lifecycle, and methods brands can use to maximise their visibility and performance across this marketplace.

The speakers

Adam Rose
Adam Rose
Croud
Hannah Fitton
Hannah Fitton
Amazon Advertising
Bethany-Mercer
Bethany Mercer
Croud

Agenda

15:00
-
15:10 GMT
Introduction from Croud
Croud's Adam Rose will kick off the webinar with an introduction to the Amazon lifecycle and Croud's framework for helping brands drive success on Amazon - covering everything from operations to UX, to advertising.
15:10
-
15:25
Utilising Sponsored Brands
UK Partner Manager at Amazon Advertising, Hannah Fitton, will provide a comprehensive overview of Sponsored Brands, looking at how brands can drive growth and brand affinity.
15:25
-
15:40
Case study with Croud
Croud's Ecommerce Account Director Bethany Mercer will share how Croud has employed this approach with leading spirits producer Whyte & Mackay, covering everything from Stores, to ad formats, to enhanced content and visibility.
15:40
-
16:00
Q&A session
We'll wrap up with a Q&A session, where you can put your questions to the experts at Croud and Amazon. Send us your questions in advance to ensure they're answered!

Register here