Pivoting your content strategy
Sometimes something throws your content plan into disarray.
Perhaps your competitor's campaign is the talk of the town, or maybe a global pandemic takes hold.
If this happens, it's time to think about pivoting your content strategy.
In this session we will explore:
- How to pivot your strategy inline with your business goals
- Knowing when to pivot and making the move at the optimum moment
- Connecting new channels, such as paid social, into your new strategy
- Resetting your KPIs
- And more!
Date: Thursday 27th August
Time: 10.00 - 10.45pm (AEST)
Hosted by Rae Sturm, Digital Content Manager