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App marketing for the finance industry

Croud x Google webinar
June 8, 2021

About the event

google app event

Join Croud and Google on June 8 at 10am EDT, as we explore the latest developments in app marketing for the finance industry.

While last year produced unique circumstances, conversations around the mobile advertising industry have long been dominated by certain sectors, including finance.

As we look to the rest of 2021 and beyond, it is predicted that mobile ad spend will top $290 billion in 2021. What does the future look like for app marketing, and how can those in the finance industry get ahead? 

Why attend?

  • Hear about the latest developments in app marketing, specifically how brands can capitalize on the opportunities available
  • Understand the importance of localization and how machine learning can impact the success of your campaigns in local markets and overseas
  • Discover the role of creativity in successful app marketing - from landing pages to best practice tips

Key details:

Date: Tuesday, June 8, 2021

Time: 10:00 - 10:45 am (EDT) | 3:00 - 3:45pm (BST)

The speakers

Kris Tait
Google Ulrich
Dr. Ulrich Keller
Allyson Lai
David Podesta


10:05 EDT
Introduction from Croud
Croud's US Managing Director, Kris Tait, will kick off the webinar with a brief introduction on app marketing and share details on Croud's experience working with brands within the financial services industry.
Industry insights
Google's Senior Regional Tech Partners Lead, AppDev Americas, Dr. Ulrich Keller, will help set the scene by exploring the latest developments and key insights on the rapidly growing mobile advertising industry.
Panel discussion
Croud's Senior Biddable Account Manager, Allyson Lai, and PPC Senior Account Manager, David Podesta, will join the other two panelists to discuss the importance of localization, machine learning and creativity when driving local and global app campaigns.
Q&A Session
We'll wrap up with a Q&A session, where you can put your questions to the experts at Croud and Google. Send us your questions in advance to ensure they're answered!

Register here