Whilst both PPC and SEO are crucial channels in digital marketing, they are often still siloed from one another, which means marketers risk missing out on the efficiencies and insights that can be gained from taking a joined-up approach to search.
In this session, hear from Croud’s Client Digital Director, Laura Green, and Head of Paid Search, James Ratheram-Ball, alongside Microsoft’s Client Solutions Manager, Amanda Maw, as they discuss the importance of integrating your paid and organic search strategies, specifically within the financial services industry, in order to drive better results.
NB: As part of our Covid precautions, we'll be advising attendees to take a lateral flow test in advance. There will also be sanitation stations around the venue, and we will endeavour to promote social distancing.
We are an accessible venue, with lifts.