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Financial Services Breakfast Club: The power of integrated search

Croud x Microsoft breakfast
Thursday, 11th November

About the event

google app event

Join Croud and Microsoft on 11th November, as we discuss how financial services marketers can boost ROI by taking a joined-up approach to search.

Whilst both PPC and SEO are crucial channels in digital marketing, they are often still siloed from one another, which means marketers risk missing out on the efficiencies and insights that can be gained from taking a joined-up approach to search.

In this session, hear from Croud’s Client Digital Director, Laura Green, and Head of Paid Search, James Ratheram-Ball, alongside Microsoft’s Client Solutions Manager, Amanda Maw, as they discuss the importance of integrating your paid and organic search strategies, specifically within the financial services industry, in order to drive better results.

Why attend?

  • Uncover valuable insights into consumer behaviour in the financial services sector
  • Find out how to use organic search to identify trends and prioritise PPC spend
  • Understand how a joined-up approach to reporting and attribution can help you identify efficiencies

Key details:

  • Date: Thursday 11th November 2021
  • Time: 08:30 - 10:00am GMT
  • Location: Croud, 39 Tabernacle Street, London, EC2A 4AA

NB: As part of our Covid precautions, we'll be advising attendees to take a lateral flow test in advance. There will also be sanitation stations around the venue, and we will endeavour to promote social distancing.

We are an accessible venue, with lifts.

The speakers

Chris Kerr circle-1
Chris Kerr
Amanda Maw
James Ratheram-Ball


Breakfast and networking
Join us for breakfast before we kickstart our session and network with our expert panel and industry peers.
Introduction from Croud
Croud's Head of Paid Search, James Ratheram-Ball, will introduce Croud and our esteemed speakers and kickstart our discussion on integrating SEO and PPC to drive performance in the financial services industry
Discussion with Croud and Microsoft
Croud's Client Digital Director, Laura Green, and Head of Paid Search, James Ratheram-Ball, will be speaking alongside Microsoft's Client Solutions Manager, on how we've helped financial services businesses to drive digital results.
Q&A session
We'll wrap up with a Q&A session, where you can put your questions to the experts at Croud and Microsoft.

Register here

This event has now ended. If you couldn't make it, and would like to view the event materials, or if you have a question for Croud or Microsoft about integrated search, please email marketing@croud.com.