Exploring programmatic digital out of home
Programmatic digital out-of-home (DOOH) provides more flexible and faster solutions to brands than ever seen before. You can now deliver relevant messaging more efficiently, without having to make repeated direct buys.
And with research suggesting that DOOH ad spend will increase by 19.2% in 2021, and account for $3.84bn in 2023, how can marketers leverage this in their programmatic strategy to boost revenue?
In this session we will explore:
- What is programmatic DOOH
- Why brands should consider leveraging programmatic DOOH
- The benefits of programmatic DOOH
- Is programmatic DOOH still relevant during lockdown?
- And more!
Date: Thursday 3rd December
Time: 3.00 - 4.00pm (GMT)
Hosted by Benoit Dejean, Programmatic Media & Partnerships Director and Omri Kedem, Programmatic Media Director
This event has now ended
To find out more about programmatic digital-out-of-home or get access to the presentation materials, please email email@example.com.