Understanding WeChat marketing
With over 1.16bn monthly active users, Chinese super app, WeChat, has quickly become a powerful sales channel for many businesses in China. So brands looking to expand into China need to react fast - and efficiently.
In this session we will explore:
- Why WeChat is beneficial for a marketing strategy in China
- How to build an effective content strategy on WeChat
- How to utilise WeChat analytics to fuel your strategy
- Best practices to optimise your WeChat advertising towards performance
- And more!
Date: Thursday 24th September
Time: 3.00 - 4.00pm (BST)
Hosted by Ada Luo, Regional Account Director