Understanding WeChat marketing

With over 1.16bn monthly active users, Chinese super app, WeChat, has quickly become a powerful sales channel for many businesses in China. So brands looking to expand into China need to react fast - and efficiently.

In this session we will explore:

  • Why WeChat is beneficial for a marketing strategy in China
  • How to build an effective content strategy on WeChat
  • How to utilise WeChat analytics to fuel your strategy
  • Best practices to optimise your WeChat advertising towards performance
  • And more! 

Key details:

Date: Thursday 24th September
3.00 - 4.00pm (BST)

Hosted by Ada Luo, Regional Account Director

This event has now ended

You can watch a recording on the session online here. If you'd like to know more about WeChat or discuss your China marketing strategy, email us at marketing@croud.com.