Shift towards a long-term, data-driven attribution model


As brands move towards ecommerce and customer purchase behavior continues to evolve, lifetime value-based models have become increasingly instrumental in combatting increased CPCs and decreased ROIs.  Making the shift from a short-term revenue strategy to a long-term, advanced approach can help with building momentum and targeting higher value audiences.

Download Croud's guide to:

  • Learn the steps of data preparation, feature engineering and modeling
  • Understand the drivers of LTV using Google Analytics data
  • Explore customer clusters, and how to automate LTV bidding and optimization
  • Recognize the key implications to consider when switching to a LTV model

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