Shift towards a long-term, data-driven attribution model
As brands move towards ecommerce and customer purchase behavior continues to evolve, lifetime value-based models have become increasingly instrumental in combatting increased CPCs and decreased ROIs. Making the shift from a short-term revenue strategy to a long-term, advanced approach can help with building momentum and targeting higher value audiences.
Download Croud's guide to:
- Learn the steps of data preparation, feature engineering and modeling
- Understand the drivers of LTV using Google Analytics data
- Explore customer clusters, and how to automate LTV bidding and optimization
- Recognize the key implications to consider when switching to a LTV model