Towards the end of last year, Google launched Google Analytics 4 (GA4), the newest version of its widely used web analytics platform. GA4 has proven to be an incredibly useful tool, offering more insights into data and analytics than ever before. While the latest update provides more flexibility and features, marketers need to prepare carefully in order to avoid any inconsistency across web and app platforms. To leverage the full power of GA4, it is crucial for marketers to fully understand the new update and its implications, prior to any implementation. 

Download Croud's guide to:

• Gain insights on GA4 and its new data model
• Understand the new features GA4 offers
• Learn how to make the most of this new update