Maximize your data strategy with GA4

On March 16, 2022 Google announced their plans to replace Universal Analytics (UA) with Google Analytics 4 (GA4), the most common implementation of Google Analytics. With this significant update expected to help future-proof measurement for the changing digital landscape, advertisers must consider how to prepare for this shift.

Croud's guide to Preparing for GA4 offers insight into how advertisers can successfully implement GA4 into their digital strategy.

Download Croud's guide to:

  • Understand why Google will be sunsetting UA
  • Gain insight into how UA and GA4 differs
  • Explore key insight on how to best prepare for this update
  • Discover how you can leverage GA4 to maximize your data and measurement strategy

Download guide