Culturally adapt your paid search strategy
The combination of globalisation, rapid technological advancements and increasing internet adoption, has made it easier than ever for brands to expand their paid search activity across the globe. But is it enough simply replicate the same paid search strategy across different countries? The answer is no.
It's time to build campaigns that resonate with the country and the culture.
In this guide to standardisation versus adaption you'll:
- Learn why you need to adapt your campaigns towards cultural dimensions
- Understand what consititutes culturally adapted ad copy
- How to successfully schedule your campaigns for each market
- Why user and site experience is vital for campaign success