---
title: The New Era of Creative Craft
---

[![BS\_Logo\_Blue\_Lockup (1)](https://insight.croud.com/hs-fs/hubfs/BS_Logo_Blue_Lockup%20(1).png?width=250&height=250&name=BS_Logo_Blue_Lockup%20(1).png "BS_Logo_Blue_Lockup (1)")](https://bornsocial.com/)

## CRAFT IN THE ERA OF EXCESS

### **THOUGHT LEADERSHIP**

### **A SOCIAL-FIRST PERSPECTIVE ON CREATIVITY, EXPERIMENTATION, AND EARNED ATTENTION.**

**Craft isn't dead; it's different.**

In a world increasingly dominated by urgency, mimicry and the occasional monsoon of slop, it's fair to ask, *'is there still space for craft?'.*

We believe craft is alive and well; it just looks a little different. We explore this in depth in our new report 'Craft in the Era of Excess'.

Think of this as an elbow in the ribs, a sharp jolt to remind us to recode timeless truths to suit a modern audience. To invest properly. To experiment bravely. To explore creatively in the space - and to finally, mercifully, kill #NationalPancakeDay.

![Screenshot 2026-01-20 at 17.38.22](https://insight.croud.com/hubfs/Screenshot%202026-01-20%20at%2017.38.22.png "Screenshot 2026-01-20 at 17.38.22")

[![croud-logo.svg](https://insight.croud.com/hubfs/Backgrounds%20May2017/croud-logo.svg "croud-logo.svg")](https://croud.com/)

© 2026. All rights reserved.