TikTok take-off: creators, creatives and performance success

19th October 2022
The Drum Labs, London

About the event

Join speakers from Croud, TikTok and VERB, on the 19th of October, for a breakfast event in which we discuss how brands can maximise opportunities across the TikTok platform.

From getting started on the platform and defining your strategy through to exploring the creative challenges brands face - we’ve got it covered.

‘But it’s not a performance channel’, you say.

We disagree, and in this session we will also provide practical advice on how to use TikTok’s evolving ecommerce platform, whilst taking you on a journey to commercial success.

In this session, we will explore: 

  • The rise of TikTok; the cultural impact of the platform and how it is changing consumer behaviour. 
  • Getting started on TikTok; steps brands need to take to launch on the platform, measuring success and considerations for scaling.
  • Creative strategy for brands; what an effective creative strategy looks like across paid and organic, TikTok’s creative suite, developing creative for performance and the role of creators and influencers.
  • Using TikTok to drive performance; the rise of TikTok as an ecommerce platform, the new shopping ads features, TikTok’s partners and more!

Key details:

Date: Wednesday 19th October
Time: 9am-11:00am (with breakfast from 8.45)
Location: The Drum Labs, 25-27 Curtain Rd, London EC2A 3LT

We welcome questions in advance of the session and will cover as many of these as we can during the presentations and Q&A session. 

Please note, this event is open to brand side marketers and senior executives. 


TikTok is the leading destination for short-form mobile video, it is available in over 154 countries and has over 1 billion monthly active users worldwide. 

The speakers

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Amy Butterworth
Creative Strategist, VERB
Emily Smith
Emily Smith
Paid Social Account Director, Croud
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Joel Williams
Venture Capital & Agency Partnerships, TikTok
Yazmin-King
Yazmin King
Paid Social Account Director, Croud

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