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Undeniable ROI: The future of measurement

12TH JULY 2023
The Bard Building, London

About the event

Join measurement experts from Croud and Google on 12th July for a step-by-step guide to the Modern Analytics Maturity Model, advanced analyses that matter to your business performance KPIs, and a showcase of how our approach is delivering undeniable ROI for clients.

We've raised the bar and set the standard when it comes to measurement solutions. You'll leave this event informed, inspired, and feeling ready to commence the steps to undeniable ROI.

Join this breakfast event to:

  • Get inspired by Croud’s Chief Strategy Officer and renowned author Avinash Kaushik, as he takes you through the Modern Analytics Maturity Model
  • Explore GA4 capabilities and features with Google’s product guru, Alice Crawley
  • Hear from Google’s Head of Partner Solutions, Ian Turner, on how measurement transformation is critical to profitable online growth, as he discusses how 'Digital Agencies of Record' can support your business
  • Preview Croud's proprietary propensity model solution with Croud's Senior Data Scientist, Salvatore Maraniello
  • See the results in action, as Croud's Senior Analytics Manager Sally Beers guides you through a real-life case study in smart analysis
  • Hear from Croud's Director of Data Strategy Kevin Joyner as he wraps everything up with a look at incrementality measurement in action

Key event details:

We welcome questions in advance of the session and will cover as many of these as we can during the Q&A session.

Please note, this event is open to brand-side marketers and senior executives only. Spaces are limited, so please register your interest early to avoid disappointment.

Croud London office


The speakers

Alice Crawley
Alice Crawley
Senior Sales Engineer, Google
Avinash Kaushik
Avinash Kaushik
Global Chief Strategy Officer, Croud
Ian Turner
Ian Turner
Head of Partner Solutions, Google
Kevin Joyner
Kevin Joyner
Director or Data Strategy, Croud
Sally Beers
Sally Beers
Senior Analytics Manager, Croud
Salvatore Maraniello
Senior Data Scientist, Croud

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