Google Analytics 4: App & Web
In October 2020, Google introduced Google Analytics 4, providing marketers with more insights into data and analytics. However, with the ability to now implement a number of different parameters, there is also a risk of inconsistencies across the web and app platforms, so it’s crucial that marketers carefully consider their approach.
Join us on Tuesday, March 9 at 10am EST | 3pm GMT to deep dive into exactly what Google Analytics 4 is, what new features it offers, and key steps to take following its release. This session will be hosted by Croud's Digital Marketing Analyst, Daniel Bushell.
In this session we will:
- Explore GA4, including key differences and insights into the new data model
- Discuss the new and improved features of GA4
- Discuss the steps marketers should be taking now to utilize the capabilities of GA4
- And much more!