This session has now ended

In this session, Croud's Senior Analytics Manager, Tammy Greaves and Digital Marketing Analyst, Daniel Bushell discussed exactly what Google Analytics 4 is, what new features it offers, and key steps to take following its release.

Download the session materials to:

  • Explore GA4, including key differences and insights into the new data model
  • Discuss the new and improved features of GA4
  • Discuss the steps marketers should be taking now to utilise the capabilities of GA4
  • And much more!

Access the session materials