Six WeChat metrics for brands


With over 1.16m monthly active users, WeChat is undoubtedly a powerful sales channel for many businesses.

But are you confident that the content you're sharing on WeChat is finding your target audience? And are the KPIs and metrics you're using truly reflective of success on the channel?

Download our guide to:

  • Learn about the growing business of selling fake likes and traffic on WeChat - and how to combat this issue
  • Understand the metrics and insights you can use to evaluate and inform your WeChat strategy
  • Find out how to access these metrics - from mini programme visitors to full article view rate

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