Key takeaways


Croud and Google recently co-hosted a virtual event exploring the opportunities for finance marketers within the mobile advertising industry. In this session, a panel of digital experts discussed how advertisers can leverage app marketing to drive growth and shared insights on key topics including:

  • The latest developments in app marketing, specifically how brands can capitalize on the opportunities available
  • The importance of localization and how machine learning can impact the success of your campaigns in local markets and overseas
  • The role of creativity in successful app marketing - from landing pages to best practice tips

For in-depth insights on these key themes, download the presentation materials from the event: